Overview
- Pre-orders went live Sept. 12 across Apple’s store, major carriers, and retailers in 50+ countries, with first deliveries set for Sept. 19.
- Many iPhone 17 Pro Max configurations show 1–3 week delivery delays beyond launch, while most iPhone Air options still list Sept. 19 arrival.
- Apple set 256GB as the new baseline storage and confirmed U.S. starting prices of $799 (iPhone 17), $999 (Air), $1,099 (Pro) and $1,199 (Pro Max).
- The new iPhone Air is 5.6mm thin with a titanium frame and a single 48MP rear camera, whereas Pro models adopt an aluminum unibody, vapor chamber cooling, and three 48MP lenses with up to 8x optical‑quality zoom.
- In China, Apple delayed iPhone Air pre-orders due to eSIM regulatory approval, as JD.com data shows the 256GB iPhone 17 leading early local pre-orders.