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yesterday

Apple Opens iPhone 17 Pre-Orders as Pro Max Ship Dates Slip

Early orders signal strong interest in the new ultra‑thin iPhone Air and push many Pro Max configurations past the Sept. 19 launch.

The pre-order window for the iPhone 17 series will open today at 5:30PM.
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A person holds an Apple iPhone Air during Apple's "Awe-Dropping" event at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, on September 9, 2025. (Photo by Nic Coury / AFP) / "The erroneous mention[s] appearing in the metadata of this photo by Nic Coury has been modified in AFP systems in the following manner: [iPhone Air] instead of [iPhone 17]. Please immediately remove the erroneous mention[s] from all your online services and delete it (them) from your servers. If you have been authorized by AFP to distribute it (them) to third parties, please ensure that the same actions are carried out by them. Failure to promptly comply with these instructions will entail liability on your part for any continued or post notification usage. Therefore we thank you very much for all your attention and prompt action. We are sorry for the inconvenience this notification may cause and remain at your disposal for any further information you may require."

Overview

  • Pre-orders are live worldwide through Apple, major carriers and big-box retailers, with first deliveries set for Friday, Sept. 19.
  • U.S. starting prices are $799 for iPhone 17, $999 for iPhone Air, $1,099 for iPhone 17 Pro and $1,199 for Pro Max, with 256GB base storage across all models.
  • Most iPhone 17 Pro Max options are already showing 1–3 week shipping delays beyond launch, while the iPhone Air largely retains Sept. 19 delivery windows.
  • The lineup adds A19/A19 Pro chips, Apple’s N1 networking, 120Hz ProMotion on every model and Ceramic Shield 2, with Pro phones gaining an aluminum unibody, vapor‑chamber cooling and triple 48MP cameras; the 5.6mm iPhone Air uses a single rear camera and eSIM.
  • In India, Apple and partners including Croma, Reliance Digital and Vijay Sales opened bookings with deposit tiers, bank cashback and no‑cost EMI offers, and published local pricing for all four models.