Overview

• Apple is letting buyers configure and save iPhone 17 orders in the Apple Store app or on apple.ca until 9:00 p.m. PT on Thursday, September 11, after which the store goes offline until pre-orders open at 5:00 a.m. PT on Friday, September 12.
• Using the Apple Store app is recommended because it typically updates first on launch morning, and Apple suggests a cellular connection at checkout in case Wi‑Fi is unreliable.
• Saved setups can include model, color, storage, carrier choice, payment method, trade‑in, and AppleCare, with options for iPhone Upgrade Program pre‑approval and Apple Card authorization.
• High‑demand configurations can backorder within minutes, so advance preparation can speed checkout and improve the chance of receiving the device starting September 19.
• In Canada, carrier pre‑orders from Rogers/Fido, Telus/Koodo, Bell/Virgin Plus, and Freedom Mobile are slated to begin Friday morning, while AirPods Pro 3 and new Apple Watches are already available to pre‑order for September 19 delivery.