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Apple Opens Global Preorders for iPhone Duo Despite Known Shortages

A Bloomberg reporter says the company prioritized having the phone on sale early in its fiscal quarter instead of waiting for stronger supply.

Overview

  • Preorders for the iPhone Duo went live in more than 70 countries and many markets quickly showed long estimated delivery windows reaching into late January.
  • Bloomberg's Mark Gurman publicly criticized the move and said Apple launched preorders despite being aware of severe supply constraints, calling it a major mistake.
  • Apple reportedly scrapped an initial plan to limit the launch to the U.S. and China and instead opened orders simultaneously across a wide set of markets.
  • Observers note that Apple often posts conservative estimated delivery dates and actual shipments can arrive earlier than the posted windows.
  • The choice highlights a tradeoff between meeting internal fiscal-timing goals and satisfying early customers, a decision that could harm buyer goodwill and draw further scrutiny.