Overview
- Apple began accepting pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max on Saturday, Sept. 12, with initial deliveries and in-store availability scheduled for Friday, Sept. 18.
- The company temporarily took the Apple Store offline before the launch to update systems and support the coordinated, time-zone rollouts across more than 65 markets.
- Customers could use Apple’s 'Get Ready' tool to preselect model, storage, payment and trade-in details before the window opened, and Apple and partners say doing so speeds checkout.
- Major carriers and retailers launched steep trade-in, switch and financing deals on preorder day that can cut or erase the headline price but usually require a new line, qualifying plan or old-device trade-in.
- Apple raised the Pro baseline to 256GB and added up to 2TB storage, which pushed starting US prices to $1,199 for the iPhone 18 Pro and $1,299 for the Pro Max and may increase demand for carrier financing and in-store pickup options.