Overview
- The store opened January 16 at Sainte‑Catherine Street West and Rue de la Montagne in a renovated landmark that now houses the retail space on the first floor.
- MacRumors reports the second and third floors are reserved for Apple employees, confirming the building’s multi‑level use.
- Design details include a façade of Québec Saint‑Marc stone and local granite with a copper cornice restored by local artisans.
- Customer support features include a Genius Bar and a dedicated Apple Pickup area, plus free Today at Apple sessions that cover creative skills and assistive technologies.
- Opening events featured complimentary tote bags and toques for early visitors, with Montréal artist Catherine Potvin leading live iPad demos and offering hand‑drawn bag illustrations at select times January 16–17.