Overview

• Apple's new Earth Day promotion provides a 10% discount on select accessories when customers recycle eligible devices in-store.
• The program, running from April 16 to May 16, 2025, is available across Apple Stores in 10 countries, including the U.S., U.K., and Japan.
• Customers can recycle up to five devices per person, including non-Apple products, with ID verification required for participation.
• Discounted accessories include AirPods 4, Apple Pencil, Apple Watch bands, HomePod mini, and more, purchased in the same transaction as the trade-in.
• This initiative marks Apple's first recycling program with monetary incentives, aligning with its broader environmental sustainability goals.