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Apple Nears Prompt AI Acqui-Hire to Boost Apple Intelligence and HomeKit

The reported deal would bring UC Berkeley–linked vision talent alongside shipped on-device camera software to speed Apple’s privacy-first features.

Overview

  • CNBC and other outlets report late-stage talks to acquire Prompt AI’s team and technology as an acqui-hire centered on computer vision.
  • Prompt AI’s Seemour app runs on-device to identify people, pets, and objects and to generate activity summaries for home cameras.
  • Prompt AI has told users it will retire Seemour and delete stored data before any transition to Apple to maintain privacy commitments.
  • xAI and Neuralink also explored deals, with current reporting indicating Apple is close as some employees are expected to join and others face reduced pay.
  • Seed investors are likely to receive only partial returns, aligning with Apple’s 2025 pattern of small, targeted AI buys to accelerate specific capabilities.