Overview
- The new spot features Bad Bunny dancing under a Puerto Rican Flamboyant tree to “Baile Inolvidable” as partners of different ages, races and identities join in before the message, “The world will dance.”
- Bad Bunny remains the confirmed headliner for Super Bowl LX at Levi’s Stadium on Feb. 8, with the game airing on NBC and Telemundo and streaming on Peacock.
- Coverage notes the booking as a milestone, with Bad Bunny widely reported as the first solo male Latin artist to headline the Super Bowl and the first Latin artist to headline solo.
- Roc Nation and Jesse Collins are executive producers of the Apple Music Super Bowl LX Halftime Show telecast, with Hamish Hamilton directing.
- The unity-themed trailer follows months of conservative criticism, including remarks from President Donald Trump and talk of ICE presence, while the NFL has stood by the booking; Turning Point USA’s proposed counter‑event lacks announced performers or broadcast details.