Overview
- Apple officially unveiled the rebrand on Wednesday, October 21, 2026, publishing a behind‑the‑scenes video and updating the Apple Music website to show the new identity.
- The visuals were created in camera by playing a short composition through a transducer into a shallow mineral‑oil bath and filming the ripples that distorted etched acrylic logo pieces.
- British producer Fred Again.. and engineering partner NEST Acoustics composed the sonic logo that both shaped the liquid forms and serves as a short audio mnemonic for the brand.
- The redesign introduces a chunkier, lowercase wordmark, a reworked musical‑note icon derived from the filmed forms, and a shift from a red palette to black‑and‑white assets.
- The filmed ripple footage and short stings are already appearing in iOS and macOS 27.2 betas and at Apple Music Hall, and Apple says the elements will roll out more broadly with the public iOS/macOS 27.2 release next week.