Overview
- Apple officially unveiled the rebrand on Oct. 21, 2026, publishing a behind-the-scenes film that shows the new identity was physically created from sound.
- Engineers played selected notes through a transducer into a tank of mineral oil so the liquid would ripple at audio frequencies, and filmmakers captured those distortions to make the visual stings.
- British producer Fred Again.. and acoustic firm NEST Acoustics composed the short sonic mnemonic and helped define the limited-note framework needed to keep the liquid motion legible.
- The redesign includes a chunkier, lowercase wordmark using a customized SF Pro, a reworked note icon derived from the filmed forms, and a black-and-white visual style that will be used as short stings and overlays for Apple Music videos.
- Apple framed the project as an extension of its Liquid Glass and practical-effects approach and said the assets will first appear in Apple Music content now and more broadly with the iOS/macOS 27.2 platform release next week.