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Apple Moves Health and Fitness to Services, Splits Apple Watch Oversight in Leadership Shake‑Up

The reported changes elevate Eddy Cue over wellness efforts ahead of a possible AI‑based Health+ launch in 2026.

Overview

  • Bloomberg reports that health and fitness will shift into the Services group under Eddy Cue, with the teams consolidated under Sumbul Desai; Fitness+ chief Jay Blahnik will report to Desai following an internal probe and earlier misconduct allegations detailed in a lawsuit.
  • Craig Federighi is expected to take charge of watchOS, while hardware leader John Ternus will assume sole control of Apple Watch hardware engineering.
  • The reorganization tracks with COO Jeff Williams’ planned year‑end retirement, after which operations, AppleCare, supply chain, and China oversight were already handed to Sabih Khan.
  • The reshuffle is described as groundwork for a potential Health+ subscription that would use AI to deliver personalized guidance on nutrition, exercise, and sleep, with timing reported for 2026.
  • Apple has not commented publicly on the reported changes, first detailed by Bloomberg’s Mark Gurman, as separate reports note executive uncertainty around roles including John Giannandrea, Lisa Jackson, and Johny Srouji.