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Apple Martin Named Self-Portrait Brand Ambassador in Self-Shot Debut

The London label unveiled the partnership through her self-shot images, previewing a months-long rollout.

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Apple Martin on Jan. 24, 2023 in Paris, France.
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Overview

  • The London-based label announced the 21-year-old as its new face on Sept. 9 via a co-posted Instagram Reel and candid selfies she shot.
  • The role is her first time fronting a brand after selective fashion appearances, including Chanel’s 2023 haute couture show and Le Bal in 2024.
  • Self-Portrait says the collaboration will expand over the coming months with additional portraits, short films and activations.
  • Martin, a Vanderbilt University student studying law, history and society, celebrated the news on Instagram, writing that she was “so excited” and “so so grateful.”
  • Founded by Han Chong in 2013, Self-Portrait is known for accessible occasionwear and a celebrity roster that includes Jisoo, Kate Moss and the Princess of Wales.