Overview

• Self-Portrait announced the appointment on Sept. 9 with a joint Instagram Reel and mirror-selfies filmed by Martin.
• The brand says the collaboration will unfold over the coming months with fashion portraits, films and activations slated through the end of the year.
• At 21, the Vanderbilt University student fronts a fashion house for the first time and publicly thanked the brand for the opportunity.
• Campaign imagery shows Martin in logo tees and red shorts in candid, selfie-style shots that emphasize a casual, influencer-led tone.
• Founded in 2013 by Han Chong in London, Self-Portrait has featured or dressed names such as Kate Moss, Jisoo, Emily Ratajkowski, Gigi Hadid, Naomi Campbell, Beyoncé and Michelle Obama.