Overview
- The campaign was photographed in upstate New York by Ryan McGinley and styled by Mel Ottenberg, the same team behind her fall debut for the label.
- Founder Han Chong said the new images show a reflective evolution in Martin’s personality and called her an effortless style icon in the making.
- This marks the 21-year-old’s second campaign for the London-based brand following her ambassador appointment in September 2025.
- The visuals feature water scenes and airy lace and silk dresses, including looks highlighted by the brand for the spring season.
- Coverage notes renewed social-media criticism alleging nepotism alongside positive reactions to the imagery and positioning.