Overview
- The spring campaign extends Martin’s ambassadorship announced in September 2025, following her first Self-Portrait campaign released in the fall.
- Photographer Ryan McGinley shot the portraits in upstate New York with styling by Mel Ottenberg, reuniting the team from her debut shoot.
- Imagery shows Martin standing ankle-deep in a lake and floating in white cotton and lace looks, with additional shots in pale yellow and satin gowns.
- Founder Han Chong praised the work as showing growth and steadiness, calling Martin a joy to work with and a style icon in the making.
- Coverage notes ongoing social-media criticism alleging nepotism linked to her parents, as Martin balances modeling with studies at Vanderbilt University.