Overview

• Self-Portrait unveiled the campaign on Oct. 14, featuring Martin photographed on an upstate New York apple farm with Eve-inspired imagery including a white snake.
• Founder Han Chong said the portraits explore the 21-year-old’s personality and were designed to speak to her generation, citing Ryan McGinley’s credibility in capturing youth culture.
• Martin said she felt involved in the creative process and described partnering with the British label as a no-brainer after teasing the collaboration with phone-shot self-portraits last month.
• Styled by Mel Ottenberg, Martin wears pieces from Self-Portrait’s resort 2026 collection, which the brand says lands in stores later this week.
• The rollout drew a mix of fashion interest and online criticism over nepotism, as the brand highlights broader growth with more than 100 stores across Europe, the U.S., and Southeast Asia.