Overview

• Apple's market share dropped from 24.5% to 18.2% year-over-year.
• Global wearable shipments increased by 8.8% in the first quarter of 2024.
• Average selling prices for wearables have declined for five consecutive quarters.
• Xiaomi and Huawei are gaining ground with significant year-over-year growth.
• Consumers are increasingly opting for mid-range and budget wearables due to price sensitivity.