Overview
- Preorders for the iPhone Duo overwhelmed supply and many orders show delivery estimates pushed well into later months, prompting Apple to tighten sales controls.
- Apple’s online stores now block purchases above two units and reports show the same limit applies to iPhone 18 Pro and 18 Pro Max in multiple countries.
- Reports of early units listed on resale sites for large markups have been cited as a likely reason for the cap as Apple seeks to keep units out of secondary markets.
- Some regional stores have added extra steps for buyers, with Japan and South Korea requiring advance pickup reservations and Apple staff warning of limited walk-in stock.
- Industry analysts and suppliers point to low yields for foldable OLED panels and complex hinge assemblies as the supply constraint, and projections treat near-term shipments as modest rather than confirmed sales.