Overview
- Developers can now submit In‑App Events, Game Center features, and a critical bug‑fix app version even when another version is still under review.
- Custom product pages have doubled to 70, each with its own keywords that can surface those pages directly in App Store search results.
- Offer codes now apply to all in‑app purchase types, including consumables, non‑consumables, non‑renewing subscriptions, and certain auto‑renewable subscriptions configured not to renew after a promotion.
- Apple will remove the option to create promo codes for in‑app purchases in App Store Connect after March 26, 2026, though existing IAP promo codes will redeem until they expire.
- Promo codes for free app downloads remain available, and the new submission and marketing features are live in App Store Connect today.