Apple Leads Premium Smartphone Market in 2023 Despite Slight Drop

Samsung and Huawei Gain Ground as Premium Segment Grows Amid Overall Market Decline

Apple continues to dominate the premium smartphone market with a 71% share in 2023, despite a drop from 75% in 2022.
Samsung's market share increased by 1% to 17% in 2023, largely due to the success of its Galaxy S23 and foldable models.
Huawei also saw a rise in its market share, reaching 5% in 2023, driven by strong sales of the Mate 60 series in China.
The premium smartphone segment, defined as devices with a wholesale price of at least $600, grew by 6% in 2023, contrasting with the projected decline of the overall phone market.
Nearly one in four smartphones sold globally in 2023 fell into the premium category, up from 21% in 2022, with 60% of market revenues coming from premium device sales.