Particle.news

Download on the App Store

Apple Leads Interbrand’s 2025 Global Brands as Tesla Drops and Nvidia, Instagram Climb

Interbrand credits AI‑fueled digital services with the fastest brand gains.

Overview

  • Apple holds the No. 1 position for the 13th consecutive year in Interbrand’s Best Global Brands 2025 ranking.
  • Nvidia posts the largest year‑over‑year jump, up 116% to a $43.2 billion brand value and rising to 15th place.
  • Instagram enters the top 10 for the first time with a 27% gain, reaching a $57.3 billion brand value.
  • Toyota is the most valuable automotive brand at $74.2 billion, while Tesla falls 35% and drops to 25th place.
  • The combined value of the Top 100 reaches $3.6 trillion, up 4.4%, with Interbrand highlighting AI and digital services as key drivers.