Overview
- Bloomberg’s Power On reporting this week says CEO John Ternus and services chief Eddy Cue are pushing internal plans to raise App Store margins and find new recurring revenue from the platform.
- Longtime executive Phil Schiller recently stepped back from running the App Store and the unit now reports to Eddy Cue with Carson Oliver handling day-to-day operations.
- Possible levers under discussion include automating parts of app review, raising the developer membership fee, charging large developers for traffic or visibility, and new paid promotion options.
- Observers warn those moves could provoke strong developer pushback and renewed regulatory or legal scrutiny, and they come as Apple reported $30.7 billion in Services revenue for the June quarter and third-party data show commission declines in some markets.
- Apple has not announced any policy changes publicly and current coverage describes leadership intent and internal debate rather than finalized decisions.