Overview

• Apple rolled out its Shop with a Specialist over Video service in India on July 30, making it the second country after the US to offer secure one-way video consultations with Apple Store experts.
• The feature operates Monday through Friday from 10 a.m. to 7 p.m. IST and is accessible in English on both iOS and non-iOS devices via the Apple Store online.
• Customers remain on audio while specialists appear on video, enabling secure connections for live product demonstrations and expert guidance.
• One-on-one sessions deliver personalized buying recommendations, model comparisons, and information on trade-in, financing, and purchase options.
• The launch builds on Apple’s January rollout of the Apple Store app and its 2023 retail openings in Mumbai and Delhi, advancing the company’s omnichannel strategy in a key smartphone market.