Apple Launches 'Reasons to Upgrade' Tool to Boost iPhone 15 Sales

Amidst sales challenges and legal issues, Apple aims to encourage upgrades from older models with new comparison tool.

Apple introduces a new 'Reasons to Upgrade' tool on its website, encouraging users to compare older iPhone models with the latest iPhone 15 series.
The tool focuses on comparing the iPhone 11 and 12 series to the iPhone 15, highlighting significant improvements in camera resolution, processing speed, and new features like Dynamic Island and OLED display.
Despite recent challenges, including a drop in sales in China and legal issues in the US and Europe, Apple aims to boost iPhone sales with the new comparison tool.
Trade-in values for older models are offered to incentivize upgrades, with the tool currently available exclusively on Apple's US website.
The tool does not include comparisons for the iPhone 13 and 14 series, focusing instead on providing clear, practical reasons for upgrading from older models.