Apple Launches Rare iPhone Discounts in China to Counter Local Competition

The four-day promotion marks Apple's response to Huawei's resurgence and a challenging economic climate in its second-largest market.

Apple is offering discounts of up to 500 yuan ($68.50) on iPhone 16 Pro models and 400 yuan on standard iPhone 16 models from January 4 to January 7 in China.
The promotion includes discounts on older iPhone models and other Apple products like MacBooks, iPads, and AirPods, with some discounts reaching 800 yuan ($110).
Huawei has intensified competition by slashing its premium smartphone prices by as much as 3,000 yuan ($411) and gaining market share with innovative devices like the Mate 70 series.
Apple's market share in China has declined slightly, while Huawei has seen significant growth, with a 42% increase in sales during the third quarter of 2024.
The discounts reflect Apple's strategy to address slowing consumer spending in China and its ongoing battle against strong domestic smartphone brands.