Overview
- Apple began releasing short spots in late December 2025 to position the smartwatch as a fitness motivator ahead of 2026 resolutions.
- The videos depict users running away from a bed, a recliner, and a bar stool to signal resisting sedentary temptations.
- Each ad briefly shows the Workout app delivering real-time pace readouts and activity segment updates along with Activity Ring closure alerts.
- The spots close with the line “Don’t Give In,” and one notes that most people abandon resolutions by January 9.
- Distribution includes Apple’s social channels with the clips also made available on YouTube Shorts.