Overview
- The new campaign shows users sprinting away from a bed, recliner, and bar stool, closing with the line “Don’t Give In.”
- One spot highlights that many people abandon resolutions by January 9, reinforcing the message to persist past “Quitter’s Day.”
- Each ad displays live Workout app data such as pace, segment progress, and alerts when Activity rings are closed.
- Apple has distributed the shorts across social platforms and uploaded them to YouTube Shorts for the New Year window.
- Coverage links the message to recent watchOS 26 capabilities like the AI Workout Buddy on newer models and to Apple Fitness+ integration.