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Apple Launches Mini Apps Partner Program With 15% Cut as WeChat Enables iOS Payments

The framework links web-based mini apps to Apple's commerce tools, opening a monetization path on iOS for platforms such as WeChat.

Overview

  • Apple announced the Mini Apps Partner Program with a 15% commission on qualifying in‑app purchases processed through its Advanced Commerce API and in‑app purchase system.
  • Participation requires integration of the Advanced Commerce API, Declared Age Range API, Apple's in‑app purchase system, and the Consumption API, plus an Apple‑reviewed manifest under App Review Guideline 4.7.
  • Developers must enroll in the Apple Developer Program, obtain Advanced Commerce API approval, and submit through App Store Connect before hosting mini apps.
  • WeChat officially said iOS mini programs will support virtual payments and welcomed Apple's program, following Tencent's indication that formal approval was expected.
  • Bloomberg reported Apple and Tencent reached a deal for Apple to handle WeChat mini app payments at a 15% cut, potentially unlocking iOS revenue for WeChat's large mini program ecosystem.