Overview
- Apple introduced a Mini Apps Partner Program that lowers commissions to 15% on qualifying in‑app purchases for mini apps hosted inside larger iOS apps, with enrollment available by request.
- To qualify, host apps must implement the Declared Age Range API and Advanced Commerce API, use Apple’s in‑app purchase system, provide refund/consumption reporting, and follow App Review Guideline 4.7.
- Participation is not automatic, as hosts must apply, submit a manifest and metadata for their mini apps, and ensure qualifying purchases are confined to a single mini app such as consumables or auto‑renewing subscriptions.
- Bloomberg reported Apple and Tencent reached terms for Apple to process WeChat mini app payments at the same 15% rate, with Tencent curbing external payment workarounds; Tencent’s Martin Lau noted collaboration without confirming financial details.
- WeChat’s mini apps generate tens of billions of yuan in revenue for Tencent, positioning the arrangement as a significant new services stream for Apple, while the broader program formalizes rules for super‑app ecosystems and emerging AI mini app platforms.