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Apple Launches Mini Apps Partner Program With 15% Cut as WeChat Confirms iOS Virtual Payments

Developers must integrate Apple’s required App Store APIs to qualify.

Overview

  • Apple detailed that qualifying digital goods and services in mini‑apps using the Advanced Commerce API will be processed through its system at a 15% commission.
  • The program requires host apps to be on the App Store and to implement the Declared Age Range, Apple In‑App Purchase, and Consumption APIs, with mini‑app manifests subject to review.
  • WeChat announced that iOS mini‑programs will support virtual payments and said developer access will be provided soon.
  • Tencent had highlighted a cooperative relationship on its Q3 call after Bloomberg reported an accord that followed more than a year of negotiations over iOS monetization.
  • WeChat mini‑programs reach about 1.41 billion monthly users, underscoring the commercial stakes for developers and Apple’s entry into China’s mini‑app market at a lower rate than its typical 30% take.