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Apple Launches Mini Apps Partner Program With 15% App Store Cut

The new scheme brings super‑app and chatbot mini‑app purchases into Apple’s payment and safety tools in exchange for deeper integration.

Overview

  • Developers hosting third‑party mini apps can keep 85% of qualifying in‑app purchases by adopting Apple’s Advanced Commerce API, Declared Age Range API, and In‑App Purchase, and by passing review.
  • Enrollment is not automatic: hosts must apply, submit manifests and metadata for each mini app, and use Apple’s Send Consumption Information endpoint to handle refunds.
  • Apple defines mini apps as self‑contained experiences built with web technologies inside native apps; eligible purchases include consumables used within a single mini app and auto‑renewing subscriptions tied to one mini app.
  • Bloomberg and other outlets report Tencent’s WeChat will participate at the 15% rate, extending Apple’s revenue capture to China’s large mini‑program ecosystem.
  • Apple frames the program as open to all compliant developers, formalizing long‑standing guideline 4.7 support as the company adapts to super apps, AI platforms, and regulatory pressure.