Overview
- Apple unveiled the touchscreen MacBook Pro at its Los Angeles 'Pro and Tell' event on Oct. 28, opened preorders that day, and said deliveries and in-store availability begin Nov. 6.
- The new models use a PROLED XDR tandem OLED display with an in‑panel touch sensor, up to 2,000 nits peak brightness, up to 120Hz refresh and a 10,000,000:1 contrast ratio.
- Apple equips the touchscreen MacBook Pros with M5 Pro or M5 Max chips rather than the newer M6 silicon announced for other Macs this week, and offers configurations up to 128GB unified memory and 16TB storage.
- U.S. prices start at $2,899 for the 14‑inch and $3,399 for the 16‑inch, Apple kept existing non‑touch MacBook Pro models on sale, and higher display and touch tech explain the price premium.
- Apple says macOS and new developer APIs will adapt UI and let apps use touch for drawing, 3D manipulation and instrument playing, and analysts say Apple’s move to OLED could shift panel supply and affect prices across the industry.