Overview
- Apple rolled out two MacBook Pro lines in late October: a 14‑inch model with the new M6 chip and separate 14‑ and 16‑inch PROLED XDR touch models, with preorders open in late October and shipments scheduled to begin November 6.
- The M6 14‑inch MacBook Pro is built around a 12‑core CPU and 12‑core GPU with extra neural accelerators, with Apple claiming up to 30% faster graphics and up to 25% faster performance on certain on‑device AI tasks versus M5; the 14‑inch M6 model starts at €2,299.
- The PROLED XDR machines use Tandem‑OLED display technology that Apple says reaches up to 2,000 nits peak brightness, a 10,000,000:1 contrast ratio and a 10–120 Hz adaptive refresh range, and add touch input plus the iPhone's Dynamic Island while running M5 Pro or M5 Max chips.
- Apple keeps non‑touch Pro models in the lineup and positions the PROLED XDR as an ultra‑premium option, with 14‑inch pricing from about €3,299, 16‑inch from about €3,899 and fully configured units that exceed €15,000.
- Adoption will hinge on developer support and ergonomics as macOS 27 adapts to touch; analysts note rising memory and storage costs are a factor in higher prices and could limit the new touch models mainly to professional creatives and users with heavy local AI workloads.