Apple Launches M3 iMac: Overall Performance 2x Faster than M1, Despite Similar Design and Price

New M3 iMac boasts upgraded processor with increased memory and enhanced GPU, while maintaining the M1 iMac's design, display, and price point.

The new M3 iMac from Apple promises twice the overall performance of the preceding M1 model, while preserving the same design, display, and price point.
Upgrades accompanying the M3 chip include increased memory capacity up to 24GB, a 35% faster 8-core CPU, and a 65% faster 10-core GPU, along with enhancements in the media engine.
Apple retains the 24-inch 4.5K resolution Retina display and same the I/O layout from the M1 iMac, but with minor upgrades including WiFi 6E and Bluetooth 5.3.
The M3 iMac comes in the same dimensions, weight, and color options as its predecessor but brings enhanced performance without a price hike, starting at the same $1,299 base price of the M1 iMac.
The M3 chip comes in various versions - M3, M3 Pro, and M3 Max - to cater to different workloads, supporting up to 24GB to 128GB of unified memory depending on the version.