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Apple Launches Limited-Edition iPhone Pocket With Miyake Design Studio

Priced at $229.95 or $149.95, the 3D‑woven accessory advances Apple's designer fashion strategy.

Overview

  • Apple says the iPhone Pocket goes on sale online November 14 in selected markets including the U.S., U.K., France, Italy, China, Japan, Singapore and South Korea.
  • The accessory is described as a 3D‑woven, open‑ribbed 'piece of fabric' that fits any iPhone or small items and can be carried by hand, attached to a bag or worn crossbody.
  • Two versions are offered at launch: a long crossbody model at $229.95 and a shorter strap option at $149.95.
  • Color options include eight hues for the short strap and three for the long strap, aligning the palette with current iPhone finishes.
  • Media coverage notes sharp criticism of the price and draws comparisons to past Apple accessories such as the iPod Sock, the 2021 polishing cloth and premium Hermès watch bands.