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Apple Launches iPhone Duo With Strong Demand and Split Reviews

Limited retail stock with a brief App Store removal highlights strain on Apple’s launch processes before its October 28 hardware event.

Overview

  • The iPhone Duo went on sale Friday, October 23, 2026, with reviewers calling the unfolded inner display compelling but the closed form awkward or a step back from past iPhones.
  • Apple has acknowledged demand far outstripping supply and multiple reports say many Apple Stores have very limited Duo inventory, making walk-up purchases unlikely for many buyers.
  • Hours after an update that added Duo support and an Intelligent Assistant, Apple temporarily removed Keynote, Pages and Numbers from the App Store and has not given a public explanation for the brief disruption.
  • Apple is preparing a Los Angeles 'Pro and Tell' event on October 28 that reporters expect will introduce new MacBook Pro models with touch-enabled OLED displays and an OLED iPad mini, a point framed as projection rather than company confirmation.
  • October 23 also marks the 25th anniversary of the original iPod, a reminder that Apple’s current push into new device shapes fits a longer history of shifting product lines and software-led transitions.