Overview
- Apple unveiled the iPhone 18 Pro, iPhone 18 Pro Max and the iPhone Duo at its event on Wednesday, Sept. 9, with the Pro models available for preorder and sale in initial markets and the Duo set for October preorders.
- The Pro phones carry major hardware changes including the A20 Pro chip, a larger vapor‑chamber cooling system and a 48MP main camera with variable aperture to improve low‑light shots and depth control.
- Apple set U.S. starting prices at $1,199 for the iPhone 18 Pro (256 GB), $1,299 for the Pro Max (256 GB) and $1,999 for the iPhone Duo (256 GB), with local prices in Mexico beginning at 29,999 MXN for the Pro and 47,999 MXN for the Duo.
- Market firms such as IDC and Counterpoint forecast Apple could sell millions of foldables and materially boost the segment’s growth, but higher component costs for NAND and DRAM were cited as reasons for the price increases.
- Consumers facing steep new prices are already turning to trade‑in, financing and the secondary market, exemplified by a refurbished iPhone 17 Pro listing in Mexico for 18,499 MXN that highlights lower‑cost alternatives.