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Apple Launches iPhone 17 Lineup With New Air Model and Pro Design Overhaul

U.S. preorders are live, signaling an ultrathin Air replacing Plus alongside a redesigned Pro camera bar.

Overview

  • Apple confirmed four models — iPhone 17, the ultrathin iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max — with the Air replacing the Plus variant.
  • Preorders opened in the U.S. on September 12, and shipments with in‑store availability are scheduled to begin on September 19.
  • Official U.S. preorder pricing: iPhone 17 at $799 (256 GB) and $999 (512 GB); Air at $999 (256 GB), $1,199 (512 GB), $1,399 (1 TB); Pro at $1,099 (256 GB), $1,299 (512 GB), $1,499 (1 TB); Pro Max at $1,199 (256 GB), $1,399 (512 GB), $1,599 (1 TB), $1,999 (2 TB).
  • Hardware highlights include A19/A19 Pro 3 nm chips, ProMotion 120 Hz displays, Ceramic Shield 2, larger 48 MP sensors, and a 256 GB base across the lineup.
  • The iPhone 17 Air features a 5.6 mm Grade 5 titanium build with Wi‑Fi 7 and eSIM‑only support, while Pro models add a full‑width camera bar with vapor‑chamber cooling, triple 48 MP cameras, up to 8K recording and up to 8x optical zoom.