Overview

• Apple unveiled four iPhones—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—with the 5.6‑mm iPhone 17 Air introducing a titanium build, 6.5‑inch 120 Hz display and eSIM‑only configuration worldwide.
• The standard iPhone 17 gains the A19 chip, a 6.3‑inch brighter 120 Hz screen and a 48‑MP dual‑camera system, while the Air and Pro models step up to the A19 Pro for higher performance and on‑device AI features.
• The Pro models move to an aluminum design with a vapor‑chamber cooling system and a redesigned full‑width camera bar featuring three 48‑MP sensors and up to 8× optical zoom, plus pro video tools like ProRes RAW and Apple Log 2.
• AirPods Pro 3 add an in‑ear heart‑rate sensor, improved active noise cancellation and live conversation translation, alongside longer battery life and a smaller case.
• Apple Watch Series 11, Ultra 3 and SE 3 expand health features—Series 11 flags possible chronic high blood pressure and Ultra 3 adds satellite SOS—with preorders starting September 12 and retail availability on September 19; regional pricing includes iPhone 17 from about €949 and iPhone 17 Air from about €1,199.