Overview

• Apple introduced four models—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—with the Air measuring about 5.6 mm, featuring a 6.5‑inch display, a titanium frame and eSIM‑only operation worldwide.
• The Air trades a single 48‑MP rear camera and promised all‑day battery life for extreme thinness, drawing analyst scrutiny over potential runtime compromises.
• The Pro models adopt an aluminum design with vapor‑chamber cooling and a three‑camera 48‑MP fusion system that enables up to 8× optical zoom.
• Apple’s A19 chip powers the iPhone 17 with a 120 Hz display upgrade, while the A19 Pro drives the Air and Pros alongside Wi‑Fi 7 and updated wireless silicon.
• Preorders open Sept. 12 with sales starting Sept. 19; entry pricing: iPhone 17 €949, Air €1,199, 17 Pro €1,299 and Pro Max €1,449, plus new Apple Watches (including Ultra 3 with satellite) and AirPods Pro 3 with heart‑rate sensing and live translation on iOS 26.