Overview

• Apple introduced four phones — iPhone 17, 17 Pro, 17 Pro Max, and the 5.6mm‑thin iPhone Air — with U.S. prices starting at $799, $1,099, $1,199, and $999.
• Preorders open September 12 with availability on September 19, and all models now start at 256GB of storage.
• Pro models add a full‑width camera plateau, triple 48MP sensors with up to 8x optical‑quality zoom, vapor‑chamber cooling, larger batteries, and the A19 Pro chip.
• Standard models gain 120Hz ProMotion displays and 48MP cameras, while iPhone Air features a titanium frame, a single 48MP system, eSIM‑only design, and Apple’s A19 Pro, N1, and C1X chips.
• Apple also announced AirPods Pro 3 with Live Translation (beta) plus new Apple Watch SE and Ultra 3, and disclosed higher recent tariff costs cited in regional pricing discussion.