Overview

• The customization tool went live on July 24 via Apple’s Saudi Arabia online store and is accessible worldwide without a VPN.
• Users can choose from five logo colors—including darker shades of purple, pink, green, blue and a red option—and five background hues of purple, pink, yellow, green and blue.
• It’s the first time Apple has offered a tool that renders its logo in Arabic calligraphy to reflect regional aesthetics through digital engagement.
• Apple previously released region-specific wallpapers for new store openings in Miami and India, extending its marketing strategy with free branded content.
• The wallpaper rollout accompanies the debut of Apple’s first Saudi Arabia online store, which also brings direct web and app sales as well as Arabic-language support.