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Apple Launches Full App Store on the Web With Browse-Only Access

The site centralizes discovery across Apple’s device catalogs.

Overview

  • Users can browse, search, and view Today editorial features, top charts, and categories, but there is no way to sign in, purchase, or remotely install apps from the website.
  • A platform selector lets visitors switch among dedicated storefronts for iPhone, iPad, Mac, Vision, Watch, and TV.
  • App pages feature richer web-optimized layouts with screenshots, ratings and reviews, version history, events, and other metadata.
  • Links behave differently by device, with a button to open listings in the Mac App Store on macOS and app links on iPhone opening directly in the native App Store, plus share options on the web.
  • Early reports note regional quirks such as defaulting to the U.S. storefront and some missing Mac listings, indicating a phased or incomplete initial rollout.