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Apple Launches Full App Store on the Web

The new browser-based catalog emphasizes discovery over purchasing to widen access beyond Apple devices.

Overview

  • Apps.apple.com now hosts a browsable App Store with Today, charts, categories, Arcade, and Special Events across iPhone, iPad, Mac, Watch, TV, and Vision.
  • No account sign-in, purchasing, or remote installation is available on the site, with listings offering Share or open-in-App-Store options instead.
  • Product pages feature a media‑rich layout with screenshots, version history, ratings, privacy labels, awards, and other app details optimized for the web.
  • A built-in search tool surfaces apps for quick linking and sharing, and in some cases lets users jump directly to the native App Store on their device.
  • Early use points to regional and catalog gaps, including defaulting to the U.S. storefront in some markets and missing Mac titles, as coverage frames broader regulatory relevance.