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Apple Launches Four-Model iPhone 17 Lineup With Ultra-Thin iPhone Air

Preorders open September 12 with availability on September 19, marking Apple’s push of Pro-level features across the range.

Apple CEO Tim Cook speaks as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo
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© Apple

Overview

  • Apple announced the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air, priced from $799, $1,099, $1,199, and $999, respectively.
  • The iPhone Air measures 5.6mm with a titanium frame, includes a 6.5-inch 120Hz ProMotion display, a single 48MP Fusion camera, Apple’s A19 Pro chip, N1 wireless and C1X modem, and is eSIM-only worldwide.
  • iPhone 17 Pro models adopt a horizontal “plateau” camera bar housing three 48MP cameras with up to 8x optical zoom, add an Apple-designed vapor chamber for cooling, switch to an aluminum chassis, and feature larger batteries.
  • The standard iPhone 17 moves to a 6.3-inch 120Hz ProMotion screen, runs the A19 chip, and introduces a 48MP Fusion camera system with an upgraded 18MP Center Stage selfie camera.
  • All models now start at 256GB of storage, and for the first time Apple is offering a 2TB option on the iPhone 17 Pro Max, alongside new accessories including AirPods Pro 3 with Live Translation and a PPG heart-rate sensor and Apple Watch Ultra 3 with satellite communications.