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2w ago

Apple Launches First Haptic Movie Trailer for Brad Pitt’s F1 Film

Available on iOS 18.4 in the TV app, the immersive clip has drawn enthusiastic social media responses before the film’s June theatrical premiere.

Trailers for F1 showcase the film's intense racing scenes, and a new haptic trailer boosts the octane.
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Overview

  • The trailer uses the iPhone’s Taptic Engine to sync vibrations with engine revs, pit stops and on-screen action for a tactile viewing experience.
  • iPhone users running iOS 18.4 or later can access the exclusive haptic preview in the TV+ tab of the TV app.
  • Directed by Joseph Kosinski, the $300 million production stars Brad Pitt as Sonny Hayes and opens in US cinemas on June 27 ahead of an Apple TV+ stream.
  • Viewers have noted everything from subtle ping-pong bounces to intense engine roars in their hands, sparking buzz across X and other social platforms.
  • Apple’s debut of haptic marketing may offer a new avenue for interactive film promotion or even in-theater applications.