Apple Launches 'Contingent Pricing' Feature for App Store Developers

The new feature allows developers to offer discounted subscriptions to users who are also subscribed to another service, potentially fostering collaborations between developers and offering users better prices.

Apple Inc. has launched a new feature for developers called 'Contingent pricing', allowing them to offer discounts to new or existing subscribers who are also subscribed to at least one other service offered by the same developer or another participating developer.
This feature could lead to collaborations between two or more developers to offer discounted subscriptions to their common users.
The 'Contingent pricing' feature is currently being tested with a select group of participants and will be rolled out to more developers in the coming months.
In 2022, developers generated $1.1 trillion in sales on the App Store, with 90% of this revenue going to developers, not Apple.
This new feature could potentially benefit users, app developers, and Apple if implemented well, offering users a bouquet of subscriptions at better prices.