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Apple Launches App Store on the Web

The new site improves cross-platform app discovery from any browser.

Overview

  • Apps.apple.com now mirrors the native App Store with platform-specific storefronts for iPhone, iPad, Mac, Vision, Watch, and TV, plus the Today editorial section.
  • A new search interface and redesigned, media-rich product pages present screenshots, ratings, release notes, categories, and awards optimized for web viewing.
  • The web experience is browse-only with no account sign-in, purchases, downloads, or remote installs, replacing Get/Buy with View or Share options.
  • On some Apple devices, opening apps.apple.com in Safari launches the native App Store app, and users may need to paste the URL or use another browser to see the web view.
  • The centralized site replaces Apple’s previous reliance on individual app pages, drawing praise for easier sharing and research along with criticism that purchasing and remote-install features are missing.