Overview

• The early preview debuted August 5 via a new “Chat” tab in the Apple Support app for a limited set of U.S. iPhone users
• Support Assistant uses generative AI models to generate answers and guide users through troubleshooting steps for Apple products and services
• Apple’s updated Terms of Use warn that the chatbot may produce incorrect, misleading, incomplete or harmful outputs and advise users to verify any critical information
• The feature is strictly confined to technical support inquiries and offers an option to escalate conversations to human support representatives when the AI cannot resolve an issue
• Apple may share pseudonymized serial numbers and redacted chat transcripts with partner companies to improve the assistant, and it has not provided a timeline for broader availability